JB works to give meaning and utility to information and research.
Area of Excellence Objectives:
- Present research data, project and program results, meeting proceedings, and expenditure statements accurately, quickly, and in easily accessible formats to intended audiences.
- Disseminate new information on health and human service research, education and life-enhancing practices to appropriate outlets.
- Provide clients with the talent and tools needed for successful research-based communications with their target audiences.
- Tailor appropriate communications for each target audience, i.e. scientists, congressional groups, media, program grantees, federal agency staff, neighborhood coalitions, financial institutions, pharmaceutical representatives, clergy and others.
- Design communication vehicles not only to get the message out, but also to collect response data for accurate project assessments.
Key Services and Activities:
- Message and Branding Design and Management
- Educational Campaign Design
- Market Analysis
- Message Concepts and Pre-testing
- Communications Plan Design and Delivery
- Social Marketing
- Health Communications and Community Interventions
- Public Affairs, Public Relations
- Media Relations and Management
- E-learning, Interactive Media and Multimedia Production
- Scientific, Industry and Technical Information Transformation for Audience(s)
- Art Design and Graphics
- Website Design and Writing
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